My OBM Journey: Leanne Woff Shares Her Inspiring Story



Welcome to another riveting episode of the Audacious OBM Podcast. In today’s episode, our host, Leanne Woff, invites you to learn more about her personal journey to becoming a successful Online Business Manager (OBM). Leanne’s story is filled with determination, passion, and an unwavering commitment to excellence. Tune in to discover how her experiences have shaped her approach to the world of online business management.



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This episode shares:


  • How a mechanical workshop set the foundation for Leanne’s business
  • What pushed Leanne to open her VA business, Virtual Infinity
  • The one thing that set Leanne apart from competition as a new business 
  • How Leanne went from generalist VA to OBM

How it all began


Leanne’s story begins with her early life, surrounded by her family’s automotive repair shop. This environment instilled in her a strong understanding of business operations and the importance of organisation. Later, after dropping out of an accounting degree, she discovered TAFE courses in administration, which aligned perfectly with her natural organisational skills. This discovery would mark the beginning of her journey into the world of online business management.


After starting her Virtual Assistant (VA) business, Virtual Infinity, Leanne faced the challenge of competing with low-cost overseas VAs. This obstacle led her to rebrand herself as an Online Business Manager and differentiate her services. The rebranding, combined with her extensive experience in business operations, set her apart from the competition, allowing her to attract clients who truly appreciated her expertise.


Leanne’s journey has not been without its challenges, and she has had to make difficult decisions along the way. Reflecting on her experiences, she ultimately chose to fully commit to her OBM business, Audacious Empires, over returning to the corporate world. Her passion for innovation, efficiency, and constant growth fuels her drive to excel as an OBM, making her an unstoppable force in the industry.


In this podcast episode, Leanne offers a glimpse into her personal and professional life, as well as an introduction to her amazing team. Her story serves as an inspiration to anyone looking to make a mark in the online business management world. So, join us for this fascinating and enlightening episode, and don’t forget to leave your comments and feedback for Leanne.


Stay tuned for more exciting episodes of The Audacious OBM Podcast, where we’ll continue to explore the world of online business management and help you make the most of your skills and passion. Together, we can revolutionise the industry and achieve incredible success.



Feeling motivated by Leanne’s story and eager to become a 6-figure OBM working with influential clients? 


We have an exclusive FREE resource tailored just for you: Download the 9 Steps to Becoming a 6-Figure OBM guide and learn how to stand-out in the OBM world, attracting top-tier clients and maintaining a year-long waitlist.

Discover the industry secrets and learn from those who have already found success. This guide will provide you with a glimpse into the essential steps, including:


  1. Adjust Your Mindset: 🧠 As an OBM, transition from a ‘doing’ role to a coordinating and managing one, acting as the big-picture strategist steering the business ship.
  2. Find Your Golden Goose: 🏆 Identify your unique value proposition, bundle it into a service that aligns with your strengths, and market it effectively.
  3. Pick Your People: 👥 Find the businesses or individuals who gain the most from your unique value proposition, simplifying the process of selling your services.
  4. Perfect Your Pricing: 💲 Align your pricing strategy with the unique value you bring, ensuring you’re seen as a revenue-generating asset, not an expense.
  5. Craft Your Journey: 🗺️ Plan and execute every client interaction from onboarding to offboarding, enhancing client experience and generating referrals.
  6. Become Indispensable: 🌟 Aim to become an essential part of your clients’ business operations, going above and beyond to exceed their expectations.
  7. Be Strategic: 🎯 Adopt a strategic outlook to achieve your clients’ goals, spotting growth opportunities and navigating potential challenges.
  8. Build Your Toolkit: 🛠️ Equip yourself with the right tools and resources to manage your clients’ businesses effectively, continually updating your toolkit as needed.
  9. Create Systems to Scale: 📈 Develop efficient systems and processes, enabling you to work effectively with multiple clients and scale your business.

Begin your journey to becoming a 6-figure OBM today by downloading the FREE 9 Steps to Becoming a 6-Figure OBM guide


And remember, the OBM Academy is always there to further support and elevate your OBM career.

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