Time is the biggest battle empire builders face, systemise your marketing to start winning
Are you an empire builder who’s constantly juggling multiple tasks and struggling to find time for your big ideas? Do you want to scale your business without sacrificing your quality of life? If so, you’re in the right place. In this blog post, we’ll share our top tips for systemising your marketing to create more time and capacity in your professional service, coaching, or consulting business.
What this post covers:
- Why systemising your marketing is critical for visionaries
- The specific benefits of freeing up more time and capacity
- Common misconceptions empire builders have about marketing
- The key elements of an effective marketing system
- Step-by-step instructions for creating your own system
- Best practices for systemised marketing success
- The power of data-driven marketing
Listen now:
Why Systemising Your Marketing Matters
The biggest challenge that visionary entrepreneurs face is a lack of time and capacity. There are only so many hours in the day, and it’s easy to get caught up in the day-to-day operations of your business. This is where systemising your marketing comes in. By creating a streamlined, effective marketing system, you can free up time and resources to focus on growing your business and achieving your goals.
The Benefits of Time and Capacity
When you systemise your marketing, you’ll enjoy several key benefits:
- More time to focus on strategic initiatives and big-picture goals
- Increased capacity to take on new clients or projects
- Improved efficiency and productivity
- Greater consistency in your marketing messaging and branding
- More opportunities to build your brand and engage with your audience
- Peace of mind knowing that your marketing is running smoothly
Debunking Common Marketing Misconceptions
Many empire builders have misconceptions about marketing, including the idea that everything they’re doing right now only they can do. This couldn’t be further from the truth. By systemising your marketing, you can delegate tasks, automate processes, and leverage the expertise of others. This will free up time for you to focus on what you do best – growing your business.
The Power of a Marketing System
A marketing system is a comprehensive plan that includes all the processes, tools, and people needed to achieve your marketing goals. Here are the key components of an effective marketing system:
- A Governing Purpose: This is your overall marketing objective. What are you trying to achieve with your marketing efforts? Do you want to increase brand awareness, generate leads, or drive sales? By defining your governing purpose, you’ll be able to make informed decisions about the content you create and the tactics you use.
- People Resources: Who is needed to pull off your marketing strategy? This could include a graphic designer, copywriter, social media manager, or content strategist. Identify the key roles and responsibilities, and make sure you have the right people in place.
- Tools: What tools do you need to achieve your marketing goals? This could include a social media scheduling tool, an email marketing platform, or a project management system. Choose tools that align with your objectives and will help you work more efficiently.
- Processes: How are you going to conduct each task? What are the steps involved in content creation, distribution, and measurement? Documenting your processes will ensure that everyone is on the same page and that nothing falls through the cracks.
- Timeline and Distribution: When will each task be completed, and how will the content be distributed? Establishing a timeline and distribution schedule will help you stay on track and ensure that your marketing is consistent and timely.
- Tracking and Measurement: How will you know if your marketing is effective? Define your key performance indicators (KPIs) and track them regularly. This will help you make informed decisions about what’s working and what needs to be adjusted.
Creating a marketing system might seem like a daunting task, but it’s well worth the effort. By systemising your marketing, you’ll be able to create more time and capacity in your business, allowing you to focus on what really matters – growing your empire and making an impact.
How to Create a Marketing System and Marketing Process that works
Now that you understand the benefits of systemising your marketing, let’s dive into how to create a marketing system that works for you. Here are some tips to get you started:
- Start with your audience: What do they want and need? What problems do they have, and how can you solve them? By focusing on your audience first, you’ll be able to create content that resonates and drives results.
- Create quality content: Based on your audience’s needs, create high-quality content that provides value and solves their problems. This could be blog posts, videos, podcasts, or social media posts.
- Understand human behaviour: People tend to opt-out before they opt-in, and they need to hear something repeated multiple times before they take action. Keep this in mind when creating your marketing strategy, and make sure you’re providing clear calls to action.
- Repurpose your content: Don’t create new content for every channel. Instead, repurpose your content to get the maximum leverage. For example, you can turn a blog post into a podcast episode, a social media post, or a video.
- Measure and adjust: Track your KPIs and adjust your strategy as needed. Don’t be afraid to pivot if something isn’t working. Remember, the goal is to create a marketing system that works for you and your business.
The Bottom Line: If you want more time, you need to focus on systemising your business
Systemising your marketing is essential if you want to create more time and capacity in your business. By following the tips outlined in this post, you’ll be able to create a marketing system that drives results and helps you achieve your goals.
Key Takeaways
- Systemising your marketing can help you create more time and capacity in your business
- By defining your governing purpose, identifying your people resources, choosing the right tools, and documenting your processes, you can create an effective marketing system
- Focus on your audience, create quality content, understand human behaviour, repurpose your content, and measure and adjust your strategy for best results
- Remember, systemising your marketing is an ongoing process, and it’s essential to adjust your strategy as needed.
Over to you
If you found this post helpful, we encourage you to listen to the full podcast episode where we discuss this topic in more detail. And if you have any questions or need help systemising your marketing, don’t hesitate to reach out to us. We’re here to help!
P.S. Don’t forget to subscribe to our podcast and stay tuned for more tips and strategies for empire builders like you.