Mastering the Mindset of an Effective Online Business Manager
As an Online Business Manager (OBM), you play a crucial role in coordinating and managing different aspects of a business. Your primary role is not to do but to coordinate and manage all the moving pieces, providing insight into the day-to-day and coming up with ways to do things better. It is essential to adjust your mindset and think first before you act.
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To be successful and have a thriving OBM business, there are nine things that you must do. These nine things will help you find your unique value and market it effectively to those who need it.
9 things that every OBM needs to do to be successful
- Adjust your mindset
- Find your golden goose – identify your unique value
- Pick your people – identify your target audience
- Perfect your pricing
- Craft your client journey
- Become an indispensable asset
- Be strategic and take strategic action
- Build your skills and tools
- Create systems to scale
Setting the foundation for OBM Success
- Adjust Your Mindset
The first and most important thing you need to do as an OBM is to adjust your mindset. You must shift your focus from doing to coordinating and managing. You are the captain of the ship, and your role is to ensure that all the moving pieces of a business work together efficiently. You need to have foresight and look at the big picture, identifying hazards and opportunities that businesses should take advantage of.
- Find Your Golden Goose
Every person and every OBM has a variety of skills. To be successful, you need to find your golden goose – your unique value. This means looking at what makes you really good at what you do, what you like to do, and how you go about it. Once you have identified your golden goose, you can package it up into an offer that aligns with something you are good at and that you enjoy. This will make it easier for you to market your services effectively.
- Pick Your People
Once you have identified your golden goose, you need to find the people who get the most value from it. This means identifying the businesses and individuals who need your services more than anyone else. By finding these people, you make it easier to sell your services because they already know they need what you are offering.
Improving OBM Service Delivery
- Perfect Your Pricing
Pricing can be a challenge for many OBMs. However, if you have matched your unique offer with the people who really need it, pricing becomes easier. You can charge based on the value you bring, rather than on the cheapest price. By focusing on the value you can bring, you become a revenue-generating asset, rather than an expense.
- Craft Your Journey
Crafting the journey you have with your clients is essential. From onboarding to delivery, to offboarding, to asking for testimonials and referrals, you need to ensure that every step is planned out and well-executed. By crafting the journey, you make it easy for your clients to work with you, and they are more likely to refer you to others.
- Become Indispensable
Okay, so let’s move on to number six, becoming indispensable. This is all about becoming such an integral part of your clients’ business that they cannot imagine functioning without you. You want to be the go-to person for anything related to your area of expertise. And the way to do that is to consistently exceed expectations, offer creative solutions, and always be willing to go above and beyond.
Strategically upskilling and expanding
- Be Strategic
Number seven is to be strategic. As an OBM, you need to be able to see the big picture and think strategically about how to achieve your clients’ goals. This means being able to identify opportunities for growth, navigate potential roadblocks, and make decisions based on data and analysis. You need to be a strategic partner to your clients, helping them to achieve their vision for their business.
- Build Your Toolkit
Number eight is to build your toolkit. As an OBM, you need to have a set of tools and resources at your disposal that allow you to effectively manage your clients’ business. This might include project management software, communication tools, and analytics platforms, among others. You need to be constantly evaluating and updating your toolkit to ensure that you are using the most effective tools for the job.
- Create Systems to Scale
And finally, number nine, create systems to scale. To be successful as an OBM, you need to be able to scale your business. This means creating systems and processes that allow you to work efficiently and effectively with multiple clients. This might include automating certain tasks, outsourcing non-essential work, and creating standard operating procedures that allow you to onboard new clients quickly and smoothly.
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